Summer 2021
Without knowing it yet, the beginning of everything.
So far
The discovery 🚽
My mother suffered increasingly from inflammatory pain such as rheumatoid arthritis , with the only option being lifelong medication.
One of her doctor friends advised her to take derivative baths with cold packs to put in her underwear.
Then, supplement this practice with a gluten-free and lactose-free diet temporarily.
This person practiced derivative baths a lot, particularly to relieve fevers, one of the markers of inflammation .
In three weeks , with daily practice of several hours, his pain disappeared, his energy increased and his mobility greatly improved.
2021
I'll try it too 😳
Until now, I was convinced of the effectiveness of derivative baths for my mother, but I didn't really see the use for myself.
In the winter of 2021, when I was tired, stressed, and suffering from cystitis, my mother slipped me some ice packs in the freezer and insisted I use them for relief.
I was frankly perplexed..
I tried them while I was working from home, and I felt a very pleasant sensation. So I continued to use them and, as the days went by, I noticed improvements : my sleep became more restful, my digestion improved, and I felt a boost of energy.
2022
Why cold? 🧊
However, being a fairly rational person, I wondered why applying cold to the perineum could have such an impact on my entire body.
I undertook research on this practice, its origin, the activation mechanisms and the effect of cold.
It was then that I understood the power of this method.
2023
The trigger 🪄
So I continued to practice and, one evening, while putting an ice pack in my underwear, I had a click.
I know this idea will not leave me.
This method could relieve and improve the quality of life of so many people: female pain, improve digestion, promote better sleep, help concentrate when teleworking, relieve hot flashes...
What's stopping you? Taboos ! You have to create a sparkling brand and make people want to practice it, without any taboos surrounding this method. 🧊
2023
The first prototypes
I'm starting to talk about it more and more around me.
It provokes smiles, laughter, and embarrassment, but after all, it's by arousing emotion that we are remembered, right? And above all, the challenge is there: to break the taboos and talk about it!
I go further by carrying out online questionnaires to collect opinions.
Indeed, no one knows this method, but everyone wants to take care of themselves in a natural way . Let's go, right? I then create my first homemade prototypes in my kitchen. 🧑🍳
The beginning of the adventure
It's time to get down to business and find out if perineal cryotherapy is of interest to women.
I launched an Ulule campaign and they quickly spoke for themselves! We exceeded our objectives and since then more and more women have become fans of perineal cryotherapy thanks to Maholi 💜
Our commitments
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Clean products 🌱
We ensure that we supply certified products that are suitable for contact with your intimate area. We also ensure the traceability of our products.
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Made in France 🇫🇷
Everything is made in France with partner suppliers, chosen from the most local possible and adapted to our specifications.
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Continuous improvement 🔄
Every day, we take into account the feedback and needs of our customers in order to improve ourselves and offer a more refreshing experience in your daily life.
DEMOCRATIZE PERINEAL CRYOTHERAPY!
"With Maholi, I want to make a forgotten and 100% natural wellness practice sexy. By rediscovering your body, I show you how stimulating the perineum with cold can boost the body and relieve feminine pain."
ADELE
Scientific studies
Maholi is keen to rely on studies to prove the benefits of this practice.
- A first study was conducted at the beginning of 2024 to evaluate the impact of perineal cryotherapy on endometriosis. 🎗️ A next one will launch in September 2024. We are looking for new patients, you can write to us here .
We also present other studies on postpartum and male fertility.