Why is cold the new wellness trend?
Once reserved for athletes or Nordic traditions, cold is now at the heart of our wellness routines . From derivative baths to cryotherapy and cold morning showers, it is becoming a must-have for fans of natural health and physical performance. What if this icy trend was more than just a fad? We explain why cold is the new wellness trend , and above all, how to easily adopt it with Maholi 🧊💙
Cold, an ancestral practice brought up to date
The derivative bath: the forgotten origin of the trend
Even before the word “biohacking” became a buzzword, our grandmothers already knew the benefits of cold through derivative baths. This practice consists of cooling the perineal area to help the body better regulate its temperature, promote digestion, stimulate blood circulation and boost metabolism. And cold is trendy... even among celebrities! From Kendall Jenner to Lady Gaga , Madonna and Wim Hof , ice baths have become an ultra-hype wellness ritual . Kendall even shared her routine with an 8°C ice bath on her social networks, praising its effects on the skin, mind and energy.🧊🌴
Why is cold THE new wellness trend in 2025?
A natural anti-inflammatory with no side effects
It's proven: cold reduces inflammation . That's why athletes use it after workouts. Today, many women are adopting it for:
- relieve period pain
- soothe postpartum pain
- alleviate the symptoms of endometriosis
💡 Also read on our blog:
👉 Women's Health: 5 Ideas to Relieve Your PMS
2. Cold boosts energy and mental clarity
Plunging your body into the cold, even partially, causes a thermal shock which releases endorphins , improves blood circulation and gives a real boost to our vital energy ⚡
This is the secret of the famous Wim Hof Method , which combines cold + breathing to strengthen immunity, concentration and mental resilience.
💙 "I use it regularly during my morning routine to boost me for the day. I also use it a lot during quieter times, in the evening it helps me fall asleep better and gives me a real feeling of relaxation before going to sleep. I highly recommend it!! .” – Mendez, Maholi user
3. A gentle solution for deep sleep
Cold also acts on the parasympathetic nervous system , which helps reduce stress and improve sleep quality. It's ideal for people suffering from sleep disorders related to stress, menopause, or chronic pain. Discover our tips for understanding anxiety attacks and calming them here.
Maholi: the French brand that modernizes perineal cryotherapy
A gentle, discreet and effective innovation
At Maholi, we have modernized the concept of the derivative bath to make it available in 2 clicks, at home . Our products are designed to be:
- ❄️ Ultra fresh (up to 2.5 hours of continuous cold)
- 🧼 Hygienic (Oeko-Tex certified covers)
- 🇫🇷 Made in France
They are easy to use, like a sanitary towel , for a moment of well-being that fits into your daily routine.
👉 Try our products now by ordering here:
🔗 See all our Maholi products
Why is Maholi attracting more and more women?
✔ Recommended by health professionals: midwives, naturopaths, gynecologists
✔ Easy to integrate into your life (teleworking, nap, end of day, etc.)
✔ 100% natural and drug-free
💬 “ Since I discovered Maholi, I can't live without it. It immediately soothes my endometriosis pain, reduces swelling in my stomach and improves my digestion, not to mention my nights are much more restful and so many other benefits. I gradually integrated Maholi into my daily routine, it's easy to use, you just have to think about it.” – Audrey, Maholi customer
How to easily integrate cold into your wellness routine?
Simple tips for adopting this trend naturally
- Start slowly : a "Holi" cold pack in the morning or after lunch
- Create a ritual : combine cryotherapy with meditation or a quiet moment
- Follow your cycle : adapt cold periods to your body's needs (periods, digestion, stress, etc.)
🎧 Find our special Maholi wellness mediation right here
To learn more about cold and natural well-being, here are some other articles to discover:
- Ice cube on the face, morning or evening?
- Postpartum: Relieve pain with cold?
- The derivative bath for men
And to discover all our products in one click:
👉 See the complete Maholi collection
Conclusion: cold, more than a fad, a true return to basics
If cold is the new wellness trend , it is because it responds to a deep need: that of returning to the essential, to nature, to what our body understands and accepts. Maholi offers a modern and gentle version of this trend, by transforming ancient knowledge into a simple, effective and French wellness solution . 🇫🇷💙
💬 What if you too went fresh?
👉 Discover your ideal Holi here: All our Maholi products
